D&AD - IKEA

'IKEA Live' is an App for the iPhone promoting the IKEA catalogue. The project starts as a advertising campaign encouraging people to text a number to receive a link to the App Store which enables you to download the App.

The App's main feature is 'Live View' which allows you to see what the item you are viewing would look like in your house using the iPhone's camera. Other features of the App include 'Friends', 'Get a Catalogue', and 'Smart Search'.